Is Artificial Intelligence (AI) Creative? Learn about AI and Creativity.
- Tebogo J. Khalo

- Aug 10, 2023
- 8 min read
Updated: Jan 20, 2024
The current buzz around generative artificial intelligence (AI) tools such as ChatGPT, Midjourney, Dall-E, and others has sparked new questions regarding the nature of human creativity. These tools have sparked debate regarding the possibility of computer creativity, throwing doubt on the concept that human creativity is unique and unmatched.
Content

These artificial intelligence (AI) systems gain insights from large datasets and human input, allowing them to create creative material that includes text, graphics, audio, or even a combination of these components. As a result of the effect of generative AI, occupations based on content creation — including writing, picture production, coding, and other positions that traditionally rely on extensive knowledge and research — are undergoing unprecedented shifts. While this conversation is certain to continue, one certainty is that the continued growth of digital platforms for content production and distribution across all means of media and expression necessitates a deeper look at the relationship between AI and creativity.

What is creativity?
In this case, creativity has become even more complex, and thus the concept of creativity is a multifaceted and difficult phenomenon that defies simplistic definition. Rather than being limited to a single, simple explanation, creativity contains a vast tapestry of elements that interact and interconnect in complex ways. Creativity can be seen as an individual's intrinsic capacity to develop fresh and useful ideas, solutions, or expressions. However, this description barely touches the surface of what true creativity includes. It goes well beyond simply creating something new; it's about pushing convention's bounds, breaking through existing conventions, and challenging the current quo.
The interaction of multiple cognitive processes, emotions, experiences, and external circumstances fosters creativity. It is not a clearly stated linear process; rather, it is a dynamic dance between divergent thinking - the ability to produce a wide range of ideas - and convergent thought - the process of refining and picking the finest ideas among them. Also, the context within which creativity reveals itself is essential. It may manifest itself in sectors that are as broad as art, science, business, and daily life, each with its own set of obstacles and opportunities. The complex combination of domain-specific knowledge, cognitive flexibility, and a desire to go into new territory all contribute to the development of creative outputs.
Creativity is not only a solo endeavor; it thrives in collaborative contexts as well. The interchange of ideas, multiple points of view, and constructive criticisms can open up new avenues of thought that an individual would not have discovered on their own. Also, extrinsic variables such as cultural, social, and historical circumstances shape the dimensions of creativity. These forces can either fuel invention or function as impediments to uncontrolled creativity.
At its core, creativity is a symphony of forces that combine in unpredictable ways that cannot be reduced to a formula. It entails accessing the subconscious, letting thoughts, ideas, and emotions flow freely, accepting uncertainty, and discovering beauty in the unexpected. Trying to capture the essence of creativity in a single term is like attempting to capture the essence of an infinite ocean with just a single drop - an activity that betrays the subject's vast complexity.

AI and Creativity
According to Margaret Boden creativity can be categorized into three types: combinational, exploratory, and transformational creativity.
Combinational creativity
Combinational creativity is the act of developing original and unexpected ideas by mixing existing thoughts, materials, or techniques. It entails combining unrelated bits of information, experiences, or expertise from other fields to produce something unique and valuable. This form of creativity feeds on the capacity to detect connections between seemingly unconnected materials and combine them to generate new ideas or solutions.
Gerard Sekoto is a good example of combinational creativity. Gerard Sekoto was a South African artist who was noted for mixing a wide range of ethnic and artistic influences into his work. He had an impact on the art world, especially in the context of "township art" or "South African modern art." Sekoto's paintings were well-known for combining Western artistic techniques with his African origin and life experiences. Despite apartheid and racial segregation, he established a reputation as one of South Africa's first black painters. His drawings depicted township life, depicting both the joys and the problems.
‘Any example given is purely based on my interpretation and my biased understanding of my research, not to be taken as truth.’

Exploratory creativity
Exploratory creativity entails delving into unexplored territory, accepting uncertainty, and challenging traditional thinking. It is a sort of creativity distinguished by an openness to new ideas, viewpoints, or areas with no predefined conclusion. Individuals that participate in exploratory creativity are willing to try new things, are interested in the unknown, and frequently challenge existing conventions. This technique can result in the discovery of fresh ideas, solutions, or concepts that would not have been discovered using more traditional or linear procedures. Exploratory creativity stimulates a spirit of adventure and a readiness to embrace uncertainties to discover new areas of imagination and invention.
Kara Walker is an example of experimental creativity: her thought-provoking silhouettes and installations dive into complex issues of race, gender, and history. Through her art, she forces audiences to confront hard facts.

Combinational creativity and Exploratory creativity
Both combinational and exploratory creativity have certain parallels with generative AI's algorithmic art production. This new kind of artistic creation entails the generation of new works using algorithms that are based on patterns learned from massive volumes of existing data. This phenomenon has been dubbed 'synthetic creativity' owing to its propensity to mimic the styles and traits present in training datasets, which frequently contain many cases.
Similar to AI, the human artist blends components, techniques, and ideas in creative ways, generating unique compositions with signs of familiarity yet distinctive in their arrangement.
Artists engaging in exploratory creativity, like generative algorithms, negotiate through dense webs of data to reveal hidden linkages and make new work. However, one important distinction remains the significance of human intention and consciousness. While generative AI may imitate the style of well-known artists or creative movements, it lacks the emotional, cultural, and contextual knowledge that human creators bring to their work. Human artists not only combine materials, but also infuse their works with personal experiences, societal comments, and emotions, resulting in each piece being a distinct representation of their personality.
Transformational Creativity
Transformational creativity is a significant and game-changing type of artistic expression that goes beyond incremental innovation. It entails envisioning and rearranging existing thoughts, ideas, or paradigms in order to produce something completely new and transformational. This form of innovation frequently results in paradigm changes, which revolutionize whole areas or businesses. This also entails a full overhaul of how things are viewed, understood, or done, rather than minor changes or enhancements. It necessitates a thorough comprehension of the fundamental ideas while also questioning and transcending them. Transformational creatives can look beyond the boundaries of the present condition and imagine whole new possibilities.
This type of creativity frequently emerges at the confluence of different areas of study, where different ideas and perspectives collide. It may include breaking down established barriers and venturing into unexplored territory. Transformational creatives are unafraid to take risks, accept ambiguity, and go on a path of profound investigation. Transformational innovation may have far-reaching consequences, inspiring large-scale change and transforming how societies, businesses, or cultures see and engage with the world.
Jean-Michel Basquiat is an example of transformative creativity. Basquiat's paintings not only changed the face of modern art, but it also questioned cultural conventions and perceptions. He established a new visual language that transcends traditional artistic limits with his distinctive combination of graffiti, abstraction, and symbolism.

Can AI truly understand the complex dimensions of beauty?
This is at the crux of contemporary discussions about AI and creativity in transformational creativity: can AI create anything new without human curation?
According to leading specialists in the area, our present grasp of the capabilities of artificial intelligence (AI) is only a fraction of its potential. Despite tremendous advances in AI, particularly in training computers to mimic some parts of creative processes, a key issue remains: To what degree can AI actually create an intrinsic sense of originality?
The advancements in AI development that enable computers to make content based on preset parameters are analogous to them instructing in the intricacies of creativity. The essential question, though, is about AI's autonomy in creation. Can they infuse AI systems with the power to create entirely new ideas without the assistance of humans? This question goes beyond technical ability, diving into the core of genuine creativity - an uncommon mix of creativity, intuition, and imagination.
The thought extends to AI's understanding of aesthetics. Can AI truly understand the complex dimensions of beauty? While AI models have shown the ability to recognize patterns and mimic established creative expectations, the question is whether AI can comprehend the emotional resonance that drives the human experience of beauty. A feature of creativity that is profoundly founded in human experience is the subtle interaction of cultural settings, personal experiences, and emotional reactions that define our concept of beauty.
To properly appreciate beauty, one must be able to comprehend not only visual or aural cues, but also the subtleties of intent, emotions, and context that contribute to its visual appeal. The potential of AI to comprehend these deep layers and truly duplicate the subjective experience of beauty is yet unknown. While AI may provide results that correspond with preset concepts of beauty, the question of whether it can truly perceive and reflect the multidimensional nature of what is beautiful is still being researched.
In a nutshell, the journey towards unknown AI creativity invites us to consider the limits of machine learning, the nature of creativity, and the unique human potential to fill artistry with feeling and uniqueness. As we wrestle with these questions, the horizon of possibilities expands, urging us to strike a careful balance between human creativity and AI's synthetic potential.
Can (AI) artificial intelligence possess creativity? That’s for you to answer.
Love you and appreciate you all!
See you in the Next post!
My inspiration
airfocus.com. (n.d.). What Is Convergent Thinking? Definition and Benefits. [online] Available at: https://airfocus.com/glossary/what-is-convergent-thinking/.
airfocus.com. (n.d.). What Is Divergent Thinking? Divergent Thinking Definition and Implementation. [online] Available at: https://airfocus.com/glossary/what-is-divergent-thinking/.
Anon, (n.d.). Gerard Sekoto: Who is the amazing South African Artist? We will study 1 of his most famous artworks - Lillian Gray - Art School. [online] Available at: https://lilliangray.co.za/gerard-sekoto/.
Bieser, J. (2023). How can AI support human creativity? Here’s what a new study found. [online] World Economic Forum. Available at: https://www.weforum.org/agenda/2023/02/ai-can-catalyze-and-inhibit-your-creativity-here-is-how/.
Conversation, C.P., The (2023). Is AI Creativity Possible? [online] Gizmodo. Available at: https://gizmodo.com/dall-e-chatgpt-ai-art-free-is-ai-creativity-possible-1850501473 [Accessed 3 Aug. 2023].
Cremer, D.D., Bianzino, N.M. and Falk, B. (2023). How Generative AI Could Disrupt Creative Work. [online] Harvard Business Review. Available at: https://hbr.org/2023/04/how-generative-ai-could-disrupt-creative-work.
IBM (2015). The quest for AI creativity. [online] IBM Cognitive - What’s next for AI. Available at: https://www.ibm.com/watson/advantage-reports/future-of-artificial-intelligence/ai-creativity.html.
Leos, D. (2022). Is AI A Risk To Creativity? The Answer Is Not So Simple. [online] Entrepreneur. Available at: https://www.entrepreneur.com/science-technology/is-ai-a-risk-to-creativity-the-answer-is-not-so-simple/439525.
Marr, B. (n.d.). The Intersection Of AI And Human Creativity: Can Machines Really Be Creative? [online] Forbes. Available at: https://www.forbes.com/sites/bernardmarr/2023/03/27/the-intersection-of-ai-and-human-creativity-can-machines-really-be-creative/?sh=792400a83dbc [Accessed 3 Aug. 2023].
McKendrick, J. (n.d.). Yes, Artificial Intelligence Has A Creative Side, Sort Of. [online] Forbes. Available at: https://www.forbes.com/sites/joemckendrick/2023/02/22/yes-artificial-intelligence-has-a-creative-side-sort-of/?sh=71a486d75664 [Accessed 3 Aug. 2023].
Solomon, T. (2020). Jean-Michel Basquiat’s Enduring Fame: Why the ’80s Art Star Remains Relevant Now. [online] ARTnews.com. Available at: https://www.artnews.com/feature/who-was-jean-michel-basquiat-why-was-he-important-1234579679/.
Vandegrift, D. (2019). Can Artificial Intelligence Be Creative? [online] Medium. Available at: https://medium.com/@DavidVandegrift/can-artificial-intelligence-be-creative-40e7eac56e71 [Accessed 3 Aug. 2023].
walkerart.org. (n.d.). Kara Walker. [online] Available at: https://walkerart.org/collections/artists/kara-walker.
World Economic Forum. (2023). AI is a powerful tool, but it’s not a replacement for human creativity. [online] Available at: https://www.weforum.org/agenda/2023/06/ai-cannot-replace-human-creativity/ [Accessed 3 Aug. 2023].










Comments